
A logo redesign project for Prism. The new logo had to represent the former and so the colours have been carried forward as have the bubbles. The latter however have been simplified and are now more recognisable, simpler and much more print friendly. We also decided to drop .nl from the name to increase the brand strength. A curved, font face is used to evoke friendliness and approachability, something which I wanted to achieve as Prism is a small business.
Here you can see the logo before and after:
